Quarterly Audits of Shelf Allocation
A coffee manufacturer employing over 300 people required the support of RGIS. The coffee manufacturer has an annual turnover of £70m and operates a broad product portfolio across retail, food service, vending, cash and carry in the UK and export markets. The manufacturer specialises in the innovation of coffee, beverages and foods, with specific expertise and capabilities in dry powder blending and packing.
REQUIREMENT
The coffee manufacturer required quarterly audits of approximately 4,500 retail shelf allocations, the product was showcased in a wide variety of retail locations nationwide.
The coffee manufacturer required RGIS to provide the following:
- Experienced auditors
- National coverage
- To understand the shelf allocation of all products, including competitors
- A combined solution that would manage retail execution and audits effectively
SOLUTION
The coffee manufacturer partnered with RGIS to complete the retail shelf allocation project, and RGIS provided the following:
- RGIS deployed the retail performance and intelligence software
- Experienced RGIS teams audited 1,500 stores per month
- Teams provided real-time image recognition and market performance insights
- Experienced merchandising teams allowed the customer to monitor shelf allocation and make decisions to drive sales
RESULTS
The coffee manufacturer found by outsourcing the retail shelf allocation project to RGIS, the following results were achieved:
- RGIS teams accurately and effectively completed all 4,500 nationwide locations every quarter
- By partnering with the photo recognition software providers, RGIS offered real-time analysis of planograms and placement
- The new technology allowed RGIS’ merchandisers to complete a full shelf analysis
- The customer reported that audits were performed faster and more efficiently than with the previous provider